Industry Research Part 2: Discovering Industry Research Reports and Data
From Steph McReynolds
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Stephanie McReynolds, business, management, and entrepreneurship librarian at Syracuse University Libraries, provides guidance on how to use North American Industry Classification System (NAICS) industry codes and keyword searches to find industry research reports and data.
Since this video covers a lot of material, it has been subdivided
into shorter chapters, which can be reached by using the chapter
navigation feature in the upper left corner of the video player. An outline of the video chapters is also listed below, for your convenience.
Video Chapters:
- Introduction: Intro and overview of NAICS codes (already identified) to use when searching in industry databases. (2 minutes 7 seconds)
- IBISWorld for Industry Research: How to find industry reports in IBISWorld using NAICS codes and keywords searches. (5 minutes)
- Business Insights: Essentials for Industry Research: How to find industry reports, industry associations, market share reports, and rankings in Business Insights Essentials using NAICS codes. (4 minutes 17 seconds)
- Mergent Intellect for Industry Research: How to find industry reports using NAICS codes and keyword searches in the "First Research" module of Mergent Intellect (2 minutes 54 seconds)
- Plunkett Research Online for Industry Research: NOTE: Syracuse University Libraries no longer provides access to Plunkett. How to find industry reports, market reports, and industry associations using NAICS codes and keyword searches in Plunkett Research Online. (2 minutes 16 seconds)
- Bizminer for Industry Research: How to find industry reports and ratios using NAICS codes and keyword searches in Bizminer. (2 minutes 32 seconds)
- Business Source Elite for Industry Articles: How to find articles relevant to an industry by using NAICS code searches and keyword searches in the business article database Business Source Elite. (5 minutes 51 seconds)
- Citing Business Resources in APA Style: Shows an example of how to find citation feature in article databases and demonstrates how to find recommended guide for citing other business resources in APA style. (1 minute 33 seconds)
- Finding Additional Data: Recommendations of resources for finding additional data, including Explore Census Data and Data-Planet Statistical Datasets. (1 minute 42 seconds)
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