On Tuesday, February 23, Falk College’s Department of Sport Management
presented a free webinar on the future of sport sponsorship and branding in a
post-pandemic world. Sport industry executives shared their insights as to how
the pandemic has affected their respective sectors of the industry, and
specifically about the future of sports sponsorship and corporate branding.
The
Panelists:
Russ Brandon is best known for his 21-year tenure in the front office
of the NFL’s Buffalo Bills, including six years as team president. He also
served as president of the NHL’s Buffalo Sabres and AHL’s Rochester Americans.
Brandon now serves as a consultant in the sport industry.
Mike Duda is the co-founder and managing partner of consumer
investment company Bullish, Inc. Bullish combines the power of top-flight brand
marketing, strategy and creative talent with the fund. Its marketing agency
builds brand identities for emerging businesses as well as creates Super Bowl
campaigns for Fortune 500 firms.
Andrew Goodrich is the deputy athletics director and chief marketing
officer for Syracuse University Athletics. He was integral to extending the
department’s relationship with Nike as the official apparel provider of SU
Athletics. Goodrich has extensive collegiate athletics experience, having
worked for the University of South Florida, Miami and Notre Dame.
Pam Hollander, a Syracuse University alum, is an innovative marketing
executive with a passion for advancing brands through sponsorships and brand
engagement. As vice president of consumer marketing at Allstate, she led the
brand’s national sponsorship and engagement marketing portfolio.
Deidra Maddock, a Syracuse University alum, is vice president of
sports brand solutions and advertising sales at Disney Media &
Entertainment Distribution. She leads a cross-country team responsible for
marketing sponsorships across all professional league content, as well as ESPN
news and information programs and ESPN-owned events.
Moderator Mike Tirico spent 25 years handling a variety of
assignments for ESPN, ESPN Radio and ABC Sports before joining NBC Sports in
2016 as one of the most recognizable faces and voices in the industry.
This free webinar was sponsored by CollectibleXchange. If you would like to make a donation to
support students and events in Syracuse University’s Department of Sport
Management, please make a gift to Sport Management online.
If you missed our last webinar, watch the recording, “COVID-19’s
Impact on the Sports Industry.”